![Xiaomi's new 'squircle' logo? Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks | South China Morning Post Xiaomi's new 'squircle' logo? Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/01/89ada032-5c47-4526-be7a-2afde2af138c_ffe00f01.jpg)
Xiaomi's new 'squircle' logo? Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks | South China Morning Post
![Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/08/02/15/37947822-283625085551375-5874310492536700928-n-1.jpg?width=1200)
Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent
![𝓶𝓪𝓽𝓽 on X: "burberry is the first of those who canged to bold san serif to change their logo, do you like the new logo? https://t.co/VBNQEEo9p4" / X 𝓶𝓪𝓽𝓽 on X: "burberry is the first of those who canged to bold san serif to change their logo, do you like the new logo? https://t.co/VBNQEEo9p4" / X](https://pbs.twimg.com/media/FoUEerBaEAEoFIj.jpg:large)
𝓶𝓪𝓽𝓽 on X: "burberry is the first of those who canged to bold san serif to change their logo, do you like the new logo? https://t.co/VBNQEEo9p4" / X
![Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/08/02/15/37947822-283625085551375-5874310492536700928-n-1.jpg?width=1200&height=1200&fit=crop)